How to Care for Your Eye Area Every Day: Gestures, Products and Beauty Tips

The eyes reflect our lifestyle and beauty routine. Fatigue, stress, pollution and age all leave their mark on the eye contour and dull its radiance. To maintain a fresh, luminous and youthful-looking gaze, it is essential to adopt targeted gestures and use suitable skincare products. Discover in this comprehensive article all the keys to effective, natural and long-lasting eye care.

Why eye beauty care is essential

A fragile and exposed area

The skin around the eyes is four to five times thinner than the rest of the face. Lacking sebaceous glands, it is naturally drier and more sensitive. Constantly exposed to external aggressors such as sun, pollution and blue light, the eye contour requires special attention and gentle products, free from harsh fragrances and irritating ingredients.

The signs of time that mark the eyes

Wrinkles, fine lines, loss of firmness, dark circles and puffiness are among the first visible signs of ageing around the eyes. The slowdown in collagen and elastin production, combined with less efficient blood circulation, accentuates a tired appearance. A targeted anti-ageing eye care routine is therefore essential to prevent and reduce these signs of time.

The eyes as a reflection of our lifestyle

An unbalanced diet, lack of sleep, smoking, stress or prolonged screen exposure can all have a direct impact on the eye area. A healthy lifestyle, proper hydration and a well-designed routine are essential to preserve the beauty of this highly expressive zone.

Everyday gestures to enhance your eyes

Gently cleansing the eye contour

Cleansing is a crucial yet often overlooked step. Use a gentle makeup remover adapted to the sensitive eye area, free from mineral oils and harsh surfactants. Avoid rubbing and favour delicate movements from the inner to the outer corner of the eye.

Decongesting with simple gestures

Each morning, to awaken your eyes, apply cold compresses or a refreshing mask. These gestures help reduce puffiness and tone the eyelids. For busy mornings, Refresh Express Cryo Globes are ideal. Chilled beforehand, these spoon-shaped accessories revitalise the skin, stimulate microcirculation and soothe facial features in seconds.

Massaging to stimulate microcirculation

Massaging the eye contour stimulates blood and lymphatic circulation, helping to reduce dark circles and puffiness. Perform light tapping motions with your fingertips, followed by gentle circular movements, without applying pressure. For optimal results, carry out this massage after applying your eye contour care.

Which products to use for effective eye beauty care

Eye contour care, an essential foundation

A must-have, eye contour cream should be chosen carefully according to your specific concern, whether hydration, dark circles or anti-ageing. Its lightweight texture and concentrated formula of targeted actives make it an invaluable ally.

Gels, serums and creams, how to integrate them into your routine

Three treatments stand out for their effectiveness and sensorial appeal within our range.

[Revitalizing] Eye Gel Cream: This creamy gel with fast absorption awakens the eyes thanks to its de-fatiguing action. It smooths and hydrates the delicate eye contour, visibly reducing signs of fatigue. It delivers +52% hydration after just two hours(1). 93% ingredients of natural origin.

[Enhancing] Eye Serum: With its pearly texture and satin finish, this treatment instantly illuminates the eyes. Used twice daily for 28 days, 91%(2) of users report more supple skin and 73%(2) a visible satin effect. A must-have to bring radiance and flexibility to the eye contour. 94% ingredients of natural origin.

Marine Life Eye and Lip Contour: A global anti-ageing and anti-fatigue treatment that reduces dark circles by 43%(3), puffiness by 37%(3) and wrinkles by 21%(3). Its formula boosts firmness, deeply hydrates and smooths the skin. 94% ingredients of natural origin.

Choosing your care according to your needs

Before investing in a product, identify the specific needs of your skin. A dry eye contour requires rich hydration. Pigmented dark circles call for a decongesting and brightening action. If wrinkles are pronounced, opt for a lifting treatment. Do not hesitate to consult the efficacy and satisfaction test results carried out on our products to make your choice with confidence.

Natural tips for luminous eyes

The benefits of cold

Cryo Globes Refresh Express are your best allies. Stored in the refrigerator or in cold water, they tone the skin, reduce redness and relieve puffiness. To use them, first apply your eye contour cream or serum, then perform gentle, simultaneous movements on both sides of the face. Repeat each movement three times for an optimal lifting effect.

Sleeping well and staying hydrated, the winning duo for bright eyes

Quality sleep and proper hydration are pillars of a luminous gaze. Night-time is a key moment for cellular regeneration. Urban Detox Night Cream, enriched with CITYSTEM™, helps the skin repair damage caused by pollution and blue light. By morning, the eyes appear rested, the skin firmer, hydrated and ready to face a new day.

What to avoid to preserve the beauty of your eyes

Aggressive makeup removal

Rubbing too hard or using an unsuitable product can damage the delicate skin barrier around the eyes. Choose a gentle formula, preferably organic, and avoid irritating components. Always favour products with ingredients of natural origin, tested under dermatological control.

Excessive screen time and blue light exposure

Working in front of a screen for several hours a day places intense strain on the eye muscles and causes visual fatigue. Over time, it can also affect skin quality. Urban Detox Night Cream, thanks to its CITYSTEM™ active, combats the effects of urban stress and artificial light. Its innovative formula repairs and strengthens the skin, delivering an effect comparable to ten hours of restorative sleep.

Neglecting your skincare routine over time

Consistency is key. An eye contour cream can only be effective if applied daily, morning and evening. Adapt your routine according to the seasons, age and the specific needs of your skin. A well-chosen and properly used treatment promises radiant eyes at any age. To complete your ritual, complement your eye care with face creams and serums for a comprehensive routine.

Discover your next skincare product tailored to your skin to effectively target eye contour concerns such as wrinkles, dark circles and puffiness.

(1) Clinical scoring carried out by an independent expert on 11 volunteers after application of the [Revitalizing] Eye Gel Cream.
(2) Usage test conducted on 22 volunteers after twice-daily use of the [Enhancing] Eye Serum for 28 days.
(3) Clinical scoring performed by an independent laboratory on 22 volunteers after twice-daily use of the Marine Life Eye and Lip Contour for 28 days.